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MigrationCase study

Data Studio to Power BI Migration

Moving a marketing agency's reporting from Google Data Studio (now Looker Studio) to Power BI, with automated data from every advertising channel and reports tailored to each client.

  • ClientA marketing agency
  • IndustryMarketing
  • Built withPower BI, Google Data Studio (now Looker Studio), Automated ETL
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The transformation

Before

  • Data fragmented across advertising channels
  • Heavy manual effort to combine sources
  • Limited, static visualisations
  • Hard to tailor reports for each client

After

  • All channels centralised
  • Automated ETL
  • Interactive Power BI dashboards
  • Reports tailored to each client

01 · The challenge

Where they started

A marketing agency gathered performance data from many advertising channels for a diverse client base, and needed richer, more scalable reporting.

Fragmented channel data

Data from multiple advertising channels made a complete view of performance hard to get.

Manual integration

Bringing sources together into one reporting environment took significant manual effort.

Visualisation limits

Data Studio's limitations held back interactive, insightful reports.

Many clients

Reports had to scale and be tailored for each of the agency's clients.

02 · The solution

What we built

Our consultants have centralised the agency's channel data and rebuilt its reporting in Power BI.

How it fits together

  1. Advertising channelsMany sources
  2. Automated ETLAlways current
  3. Centralised dataOne view
  4. Power BIInteractive dashboards
  5. Client reportsTailored for each client
01

Source integration

Data from every advertising channel aggregated and centralised.

02

Automated ETL

Automated extract, transform and load processes keep data current with less manual work.

03

Interactive visualisation

Engaging Power BI reports and dashboards for exploring performance.

04

Tailored and scalable

Reports customised for each client, ready to scale as the client base grows.

03 · Delivery

How we delivered it

  1. 1

    Map

    Mapped the data sources across advertising channels.

  2. 2

    Automate

    Built automated ETL workflows to transform and integrate the data.

  3. 3

    Develop

    Created interactive Power BI reports and dashboards.

  4. 4

    Tailor

    Customised reports to each client's needs.

04 · Results

What changed

Centralised insight

A complete view of marketing performance across channels.

Better visualisation

Interactive, engaging reports and dashboards.

Streamlined processes

Automated ETL reduced manual effort and freed up time.

Happier clients

Tailored reporting deepened insight and strengthened client relationships.

05 · Technology

Built with

  • Power BI
  • Google Data Studio (now Looker Studio)
  • Automated ETL
  • Marketing analytics

Related services

Data Migration Data Visualisation & Power BI

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